Calm and ADHD-friendly, but conversion-aware: each one drives the visitor toward finding an assessment, understanding ADHD, or the shop. Navy + teal + gold brand, real live links, named editor Oliver Mackman, info-not-advice.
The hero immediately offers three calm cards (Get assessed / Understand ADHD / Things that help) so the visitor self-selects and moves. Uncluttered, conversion-clear.
View direction 1 →A modern, warm health-service feel: reassuring hero with one primary "Find an assessment" CTA, then clear assessment routes, the shop and guides. Trustworthy and action-forward.
View direction 2 →A calm, step-led layout that gently walks an overwhelmed visitor ("Not sure where to start?") and routes them to assessment and shop. ADHD-friendly UX as the differentiator, but it moves.
View direction 3 →Preview only, noindex. Standalone mockups, not wired into the live repo.